As a leading global payment solutions provider supporting merchants across more than 40 high-growth markets, PayU operates in one of the most complex onboarding environments in fintech. Balancing speed, compliance, fraud prevention, and user experience at scale requires identity verification systems capable of adapting across diverse geographies, regulations, and document types.
To support growing onboarding volumes while maintaining fast and secure merchant verification, PayU partnered with AU10TIX to modernize and automate identity verification across its onboarding workflows.
The Challenge
Processing millions of daily transactions across international markets, PayU faced increasing pressure to deliver onboarding experiences that were both frictionless for legitimate merchants and resilient against evolving fraud risks.
Merchant verification workflows needed to support:
- Fast onboarding experiences with minimal friction
- Strong fraud prevention and compliance controls
- Accurate identity verification across diverse document types and regions
- Operational efficiency across multiple markets
- Scalable infrastructure capable of supporting growing onboarding demand
- Real-time automated verification capable of supporting high-volume global onboarding at scale
For PayU, Know Your Customer (KYC) processes are not simply compliance requirements, they are central to enabling secure growth while maintaining a seamless customer experience.
Give your business the boost of a fully automated, KYC process. No geographical limits and fast, frictionless onboarding verification processes enhance customer’s experience.
Accelerating Verification Through Automation
AU10TIX integrated directly into PayU’s onboarding environment through Azure API Management, enabling real-time identity verification designed for speed and scalability.
Using AI-driven document authentication and automated verification workflows, AU10TIX helped PayU reduce onboarding friction while improving operational efficiency across multiple markets and document types.
The impact was immediate:
Average ID verification times were reduced to approximately six seconds
Verification workflows became significantly more automated
Merchants experienced faster and more seamless onboarding journeys
The streamlined verification experience also contributed to a measurable increase in onboarding conversion rates, reaching up to 25 percentage points depending on the digital onboarding flow.
That combination of speed and low-friction verification became increasingly important as PayU expanded onboarding operations across high-growth international markets.
Scaling Operations Without Increasing Complexity
As onboarding volumes continued to grow, PayU required infrastructure capable of scaling efficiently without compromising verification performance or customer experience.
By automating key verification workflows, AU10TIX helped reduce operational overhead and simplify onboarding management, allowing internal teams to focus on broader strategic initiatives and process optimization rather than manual verification tasks.
The scalability of AU10TIX’s infrastructure also provided PayU with greater confidence in managing spikes in onboarding demand during periods of rapid growth and promotional activity.
Beyond operational efficiency, PayU gained improved visibility into onboarding performance, verification outcomes, and recurring friction points — insights that helped continuously refine onboarding workflows over time.
Strengthening Fraud Prevention Across Diverse Markets
Operating across dozens of international markets introduces significant variation in fraud tactics, document standards, and compliance requirements.
AU10TIX’s automated verification and fraud prevention capabilities helped PayU strengthen onboarding security across diverse geographies while maintaining a streamlined experience for legitimate merchants.
By combining automation, scalable infrastructure, and AI-driven identity verification, PayU was able to support secure onboarding experiences without introducing unnecessary friction into the customer journey.
Give your business the boost of a fully automated, KYC process. No geographical limits and fast, frictionless onboarding verification processes enhance customer’s experience.
Looking Ahead
As PayU continues expanding globally, scalable automation and efficient identity verification remain central to its onboarding strategy.
Through its partnership with AU10TIX, PayU continues to strengthen onboarding efficiency, support secure merchant verification at scale, and deliver faster, more seamless onboarding experiences across international high-growth markets.
