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Sales Director (UK)

Job Description:

AU10TIX, a leading player in the Identification Verification market, provides innovative solutions that empower businesses to verify the identity of their customers quickly and securely. Our cutting-edge machine learning and computer vision technology, deep industry expertise, and commitment to customer success have made us a trusted partner for businesses across various sectors for over 15 years, from identity document verification to biometric authentication, liveness detection, electronic identity data verification, and synthetic fraud detection, the company provides critical, modular solutions that link physical and digital identities in order to automate customer onboarding and ongoing customer verification. AU10TIX supports some of the world’s most well-known and highly regulated brands in balancing user experience with risk, safety, and compliance. We’re on a mission to obliterate fraud while furthering a more secure and inclusive world—and we believe that, together, we can harness and protect the power of everyone’s biggest asset: our personal identity.

AU10TIX is a subsidiary of ICTS International N.V. (OTCQB: ICTSF),

We have announced an $80M investment from TPG and Oak HC/FT in 2019 to fuel further growth and innovation.

For more information and the latest company news, visit www.AU10TIX.com.

Role Purpose:

Senior Account Executives are key drivers of Au10tix’s growth. As a Sr. Account Executive at Au10tix, you will play a pivotal role in driving revenue growth by acquiring, retaining, and expanding relationships with key clients. You will be responsible for understanding our customers’ unique identification verification needs and demonstrating how our solutions can effectively address those needs.

Role Value:

Growing Au10tix’s pipeline, revenue, and market share in a rapidly expanding domain is fundamental to Au10tix’s continued success. Our sales team is at the heart of the company’s global expansion and directly impacts revenue, profitability, and EBITDA. New customers and new revenue streams increase the value of the business and the impact we make on improving the world of online identity verification. This position reports to the VP of EMEA.

This role is an individual contributor role, You will be responsible for revenue generation and growth in your assigned territory. You will work hand-in-hand with the company’s executives, marketing colleagues, and sales teammates to win new business and achieve your sales targets.

The ideal candidate should be a passionate and creative individual with a hunter’s mentality  who has the industry-specific experience, knowledge of the identity marketplace, access to relevant markets and decision-makers, able to work in a very disciplined and independent manner and has proven abilities to lead complex sales processes in global organizations with multiple executive stakeholders and decision-makers. The Regional Sales Director should have an impressive ability to understand the Customer’s needs and articulate our value proposition in a convincing manner based on Au10tix’s solutions portfolio & capabilities.


  • in New Business – you are responsible for the full end to end sales cycle from identifying prospective clients to closing business opportunities across a variety of different verticals within your defined region
  • Territory management – Develop and execute a strategic sales plan to achieve and exceed sales targets within a defined region, and executing a plan for the region that ensures you are building and maintaining a qualified pipeline of high-quality opportunities. This includes a high level of individual outbound sales activities and pipeline development from inbound leads.
  • Market Intelligence: Stay informed about market trends, competitor offerings, and industry developments, providing feedback to inform product development and sales strategies.
  • Sales Presentations: Deliver compelling and persuasive presentations to key stakeholders, showcasing the value of our solutions and their impact on the client’s business.
  • Sales Negotiation: Lead negotiation processes and all commercial elements of deal closure, including contract development and pricing strategies.
  • Client Engagement: Build and maintain strong relationships with key clients, understanding their business objectives and aligning Au10tix’s solutions to help them achieve their goals.
  • Opportunity management – lead all aspects of deal execution, including prioritization of deals, strategic and financial assessment, transaction structuring, and negotiation.
  • Product Knowledge: Stay up to date with our products and services, understanding their features, benefits, and how they solve customer problems. Be able to communicate these to clients effectively.
  • Sales Reporting: Maintain accurate and up-to-date records of sales pipeline and client interactions via salesforce, using MEDDPICC methodology, and provide regular reports and forecasts to management.
  • Product and Industry expertise – you will develop the ability to demonstrate the Au10tix solutions, answer functional and pricing questions, handle objections, and discuss how the Au10tix solutions support specific industry use cases.


  • 10+ years of experience with at least 5 years of successfully closing Mid-Level and Enterprise-class SaaS contracts.
  • In-depth experience selling advanced solutions (preferably IDV) into at least one of the following verticals: Online gaming, Financial Institutions, Fintech & Digital Banking, Payment Platforms, Airlines, Leisure & Novel, Telco, E-commerce, social media platforms.
  • Proven success selling IDV-related solutions to address KYC and/or AML regulations is an advantage.
  • Prior successful experience in ID verification, biometrics, and/or data validation is an advantage.
  • Experience in responding to complex RFP’s .
  • A bachelor’s degree is required, and a master’s degree is an advantage.
  • Has a strong network of connections across relevant industries.
  • Passionate about technology trends.

For more information contact us

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Market Guide for Identity Verification