Open Position

Product Marketing Manager

Reference # 1126

Location: Hod Hasharon

Type: Full Time

Job Description:

AU10TIX, an identity management company headquartered in Israel, leverages cutting-edge machine learning and computer vision to define how companies and customers confidently connect. From identity document verification to biometric authentication, liveness detection, electronic identity data verification, and synthetic fraud detection, the company provides critical, modular solutions that link physical and digital identities in order to automate customer onboarding and ongoing customer verification.

AU10TIX supports some of the world’s most well-known and highly regulated brands in balancing user experience with risk, safety and compliance. We’re on a mission to obliterate fraud while furthering a more secure and inclusive world—and believe that, together, we can harness and protect the power of everyone’s biggest asset: our personal identity.

For more information and the latest company news, visit

Who we’re seeking:
We are looking for a stellar product marketer with exceptional communication and writing skills to join our growing global marketing team and establish, lead and own AU10TIX product positioning across global markets!

Your primary responsibility will be to transform technical product capabilities into compelling product narratives that drive product understanding, usage and sales. The role is highly cross-functional and offers a platform to apply your product marketing expertise and skill set to make a significant impact on our rapidly growing business.

This is a unique opportunity to spearhead marketing efforts of innovative technology products and solutions that protect some of the biggest organizations around the world from identity fraud.


  • Product Positioning: Master the current and upcoming products’ technical capabilities and translate them into real-world, relatable product narratives. Own the why and the what of product communications.
  • Content Production: Ideate, write and maintain multi-channel product content that clearly and effectively communicates our value-proposition, benefits, and features to customers. Lead strategy and production of assets, including but not limited to: web pages, sales presentations, product brochures, case studies, whitepapers, articles, video scripts, and webinars
  • Product Launches: Develop and implement GTM strategies and demand generation activities in partnership with business and marketing stakeholders to plan and execute go-to-market strategies for product launches worldwide.
  • Competitive Analysis: Develop a deep understanding of the target audiences and the competition. Drive competitive analysis and market research that enables AU10TIX to consistently differentiate its offerings.
  • Stakeholder Engagement: Establish and manage relationships with a variety of internal (eg Product, Sales, CSM) and external (eg vendors, customers) stakeholders critical to translating product capabilities into customer value and use cases for global marketing campaigns. Serve as the primary liaison from marketing for all product marketing initiatives.


  • 5+ years’ experience in B2B SaaS product marketing and technical marketing. Advantage: Previous experience working with cybersecurity organizations.
  • Native English level, experienced content creator with exemplary writing. Impeccable verbal and visual communication skills-a MUST!
  • A strategic thinker and a strong storyteller. You have the vision and deep understanding of values delivered to customers as well as the ability to transform technology into clear business propositions.
  • Experience participating in dynamic SaaS product rollout processes
  • Significant experience in marketing, business and/or market research, messaging and positioning
  • Analytical, data-driven personality, skilled in solving complex problems
  • Ability to work independently with a strong sense of initiative
  • Successful track record of collaborating with local and international teams
  • Highly motivated, with a positive outlook and a can-do attitude (ie be the person you would want to work with)
  • B.A./B.Sc. or equivalent work experience (preferred), MBA (advantage)
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