Open Position

Lead-Gen & Growth Marketing Leader

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Reference # 1098

Location: Hod Hasharon

Type: Full Time

Job Description:

AU10TIX, an identity management company headquartered in Israel, provides critical, modular solutions to link physical and digital identities so that companies and their customers can confidently connect. Over the last decade, AU10TIX has become the preferred partner for customer onboarding and customer verification automation and we continue to work on the edge of what’s next for the future of identity’s role in society. Our proprietary technology provides results in less than 8 seconds, allowing companies to onboard faster, prevent fraud, meet compliance mandates, and, importantly, establish trust with their customers.

As a team that prides itself on protecting people’s identities and cultivating trust between leading companies and their customers across the globe, AU10TIX- a leading international enterprise SAAS B2B company, is looking for an in-depth experienced Digital Lead-Gen & Growth Marketing team leader to lead the high-impact demand generation & analytics activities of the company.
Are you a digital marketing leader, capable of planning, designing & executing a robust lead generation and acquisition “machine”, in a growing and competitive global B2B landscape?
Come join us!

Responsibilities:

Your day to day:

We’re looking for someone with an intimate experience and understanding of how acquisition, retention, and growth planning, as well as analytics, transform SaaS B2B businesses:

  • Reporting directly to VP Global Marketing, and managing external LeadGen partners & agencies, the day-to-day of the Growth Manager team includes oversight of all digital marketing channels (website, social, email, digital ads, SEO, etc.)
  • Plan and drive ongoing multi-channel and multi-touch inbound marketing acquisition and lead nurturing & retention campaigns that feed the funnel. You’ll be responsible for the management and optimization of our digital marketing tools, marketing automation system, and CRM integration as well as reporting.
  • Design engagements & experience across the user journey:
    Collaborate with content writers and designers to develop clear, compelling content that will support campaign interaction points: email, landing pages, advertising, event messaging, online and offline campaigns.
  • Develop and manage the demand and lead generation digital marketing plan and operations across channels including analysis via reporting and dashboards. This will include forecasting, measuring, and analyzing the impact of programs on sales cycles; monitor reports and dashboards to demonstrate progress toward goals.
  • Collaborate with cross-functional teams, including sales, marketing, product management, and client advocates.

Requirements:

  • At least 6 years of experience in B2B SaaS marketing, and at least 3 years of managing B2B SaaS marketing teams
  • Hands-on and leadership experience of >4 years in B2B digital marketing, with emphasis on digital Lead Generation and Conversion Rate Optimization of the entire digital marketing funnel, from inbound channels, through on-site performance and conversions optimization, till post nurturing of marketing leads
  • Very Strong analytical abilities – collecting and analyzing data from multiple sources to identify trends and provide clear actionable recommendations.
  • Proven hands-on experience with Account-Based Marketing (ABM), as well as SEM/PPM & SEO management (At least 4 years)
  • Experience in incorporating and working with advanced marketing tools – marketing automation (i.e Salesforce and Pardot), Marketing Analytics and BI tools
  • Ability to work effectively in a fast-paced environment and prioritize accordingly
  • English- Native Speaking level
  • Multi-tasking individual with an entrepreneur spirit
  • Self-motivated, goal-oriented, reliable, and responsible.
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